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I got into a discussion today at work over whether or not having an .html file extension has any SEO benefits over an extensionless directory-style url. I did a little research online and found just about equal arguments for either side.
On the .html file extension side, the argument ... Continue reading »
On the .html file extension side, the argument ... Continue reading »
10 months ago
I will use...
/%category%/%post_id%/%postname%.html
Instead of...
/%category%/%post_id%/%postname%/
All the small changes add up in google's eyes :)
10 months ago
So far I have written our platform to implement extensionless URLs. I think it looks nicer, for a start. I'd previously been led to believe it was better for SEO - but clearly concrete information on this is mixed in opinion.
More importantly, in the world of HTTP, we do not need file extension to infer the type of file we are downloading. That's the job of MIME. File extensions are very much tied to Windows and as such have no place in a cross-platform data interchange environment.
So whatever eventually turns out to prove marginally better for SEO, in terms of standards and professionalism I have to go extensionless. Google will typically follow where the standards lead; if the sites with the highest quality and most relevant content are all extensionless, then Google will adjust their algorithms to suit those sites better.
Whenever I have a difficult SEO decision to make, I always find the two biggest factors end up being Standards and Content. If you are doing everything right, SEO is no longer even something you have to intentionally think about.
4 months ago